One-Minute Guide To Writing Marketing Research Papers

Chances are if you're in school you've had to write a paper or two. Or you will in the near future. And not just in you literature class, but also history, philosophy, maybe even in a science class or two. One type of paper that isn't talked about often is marketing papers.

Marketing paper topics can vary but tend to investigate a problem to find a solution that benefits the most parties. Written properly, a marketing paper should guide the reader through the problem to the solution.

Writing the Paper

The paper-writing process can be very intense or somewhat relaxed depending on when you actually start working on the paper. Now I know that waiting until the week it's due might seem like a good idea for your social life, but deciding on a topic, researching said topic, writing your paper, editing your paper, and rewriting your paper is a lot to do in less than a week. If possible start two weeks before the paper is due. You can start before that, but the absolute latest you should start is two weeks before the due date.

Your first step to writing your paper is picking a topic. Below are some sample topics to look at, or write if you want to save some time.

Example Topics

  1. When marketing online does using social media websites like Facebook, Twitter, and Instagram increase profit or decrease it? Why?
  2. What led to the stock market crash of 1929? Did similar factors contribute to the United States' recession in 2008? If so, how? If not, what was different?
  3. Describe, in detail, the evolution of China's market over the course of the 20th century and the beginning of the 21st century. Pay attention to how the political changes affected the speed of market change compared to other countries.

So you've got your topic, now it's time to start researching and finding examples. Now I'm gonna tell you to do something you're told not to, but whatever. Go to Wikipedia and start researching your topic. You're not going to cite Wikipedia, but if the information seems solid look up the sources they use. This is your starting point.

Let's say you choose to use my second topic idea. Go to Wikipedia and research the stock market crash of 1929. Make notes of the sources they used for the entry and then read about the 2008 recession and make more notes. You should have an idea of what caused both of economic problems. Use that to guide the rest of research you'll do using google scholar and your library.

As you research keep refining your outline. Having an outline makes actually writing your paper easier because the information should be on it, with sources next to the appropriate information. If anything needs to be analyzed it should be done as soon as you have the information. If there's enough time have your teacher look over your conclusions to see if you're heading in the right direction.

Once your outline is done, you can begin writing your paper. The information is all there, it's just a matter of making sure everything is in your own words, adding some transitions between paragraphs, and formatting your document properly. Before you turn it in either have a friend read through it or read it aloud to catch any grammar mistakes.